Why this round decides close calls
Engineers treat the behavioral round as the soft one and prepare for it last, if at all. That is backwards. At the offer boundary, where two candidates have comparable coding feedback, the behavioral notes are what the hiring committee actually argues about. At Amazon the leadership principles carry at least as much weight as the technical loop and a bar raiser can veto on them alone.
It is also the cheapest round to improve. Moving your DSA performance a full grade takes weeks. Moving your behavioral performance a full grade takes an afternoon of writing down real stories and rehearsing them out loud. Almost nobody does it, which is precisely why it differentiates.